{"id":2038,"date":"2022-03-04T14:35:13","date_gmt":"2022-03-04T13:35:13","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=2038"},"modified":"2024-01-09T13:12:21","modified_gmt":"2024-01-09T12:12:21","slug":"game-for-goods","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/game-for-goods\/","title":{"rendered":"GAME FOR GOODS"},"content":{"rendered":"<p>In order to draw attention to the sustainable products offered by local businesses in Utrecht, we developed the striking brand activation GAME FOR GOODS! A special XXL water game in which two participants play against each other to win sustainable products. Using the colourful buttons on the console, the player controls the air pumps that set the rings in motion. The player with the most points goes home with a great gift. This next-level game will travel through Utrecht for a number of weekends in order to playfully put the sustainable products of local entrepreneurs in the spotlights. The Groundbreakers created and produced GAME FOR GOODS on assignment of The Impacts Days.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"GAME FOR GOODS | THE IMPACT DAYS\" src=\"https:\/\/player.vimeo.com\/video\/683210980?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":2041,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[23],"fw-portfolio-tag":[],"class_list":["post-2038","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-the-impact-days"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GAME FOR GOODS - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/game-for-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GAME FOR GOODS - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"Om tijdens The Impact Days het duurzame aanbod van Utrechtse ondernemers onder de aandacht te brengen, ontwikkelden we de opvallende merkactivatie GAME FOR GOODS! Een bijzondere XXL watergame waarin twee deelnemers tegen elkaar spelen om duurzame prijzen te winnen. 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