{"id":2095,"date":"2022-04-29T15:09:30","date_gmt":"2022-04-29T13:09:30","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&p=2095"},"modified":"2022-04-29T15:15:54","modified_gmt":"2022-04-29T13:15:54","slug":"blind-boekendate","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/blind-boekendate\/","title":{"rendered":"BLIND BOEKENDATE"},"content":{"rendered":"

Blind date... with a book!\u00a0The Dutch Railways<\/a>\u00a0is very fond of reading, because reading is one of the favorite activities in the train. For the National Book Week, with the theme 'First Love', we opened a special pop-up store for NS at the station in 's Hertogenbosch where visitors could go on a Blind Book Date. The books were packaged in recycled kraft paper and labelled with characteristics such as 'adventurous' or 'romantic'. In the Blind Book Date Shop, the public could find a perfect match and go on a date with a free book. In this way, everyone could be surprised and contribute to the sustainable reuse of books. The slogan of the pop-up store was therefore 'Don't judge a book by its cover'. The Groundbreakers took care of the concept development and production of this sustainable brand activation.<\/p>\n\n\n\n

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