{"id":421,"date":"2021-04-13T12:57:16","date_gmt":"2021-04-13T10:57:16","guid":{"rendered":"https:\/\/thegroundbreakers.wat.works\/?post_type=fw-portfolio&#038;p=421"},"modified":"2022-03-10T14:38:42","modified_gmt":"2022-03-10T13:38:42","slug":"black-friday","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/black-friday\/","title":{"rendered":"BLACK FRIDAY"},"content":{"rendered":"<p>Commissioned by Kl\u00e9pierre, our creative team developed a special Black Friday event in Hoog Catharijne. We built an XL Pinball Game of 5 x 3 meters and placed it in the middle of the Hoog Catharijne Style room. The gigantic game included a set of audiovisual effects and even two small firework pipes to surprise participants. A charismatic host welcomed Black Friday shoppers and challenged them to a game of XL Pinball. Every winner got blown away by fireworks and took home one of the numerous prices sponsored by the retailers. The XL Pinball machine communicated the \u2018Let\u2019s Play\u2019 marketing strategy ever so clearly, and once again shopping got turned into a true experience by one of our events.<\/p>\n\n\n\n<p>Ready to create impact together? Get in\u00a0<a href=\"https:\/\/thegroundbreakers.nl\/en\/#contact\">touch<\/a>\u00a0with us!<\/p>","protected":false},"featured_media":999,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[17],"fw-portfolio-tag":[],"class_list":["post-421","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-klepierre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BLACK FRIDAY - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLACK FRIDAY - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"In opdracht van Kl\u00e9pierre heeft The Groundbreakers een spectaculair eventconcept voor Black Friday bedacht en uitgevoerd. 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