{"id":5130,"date":"2025-04-02T14:20:52","date_gmt":"2025-04-02T12:20:52","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=5130"},"modified":"2025-04-02T15:00:48","modified_gmt":"2025-04-02T13:00:48","slug":"deelauto-showroom","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/deelauto-showroom\/","title":{"rendered":"CAR SHARING SHOWROOM"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Why buy when you can share? With this message, we developed a striking and interactive activation for the Dutch government: the Car Sharing Showroom! A traditional showroom\u2014redesigned to sell shared cars.<\/p>\n\n\n\n<p>The Car Sharing Showroom introduced train travellers to the benefits of car sharing in a playful way. In a modern pop-up showroom, visitors experienced how car sharing works. An innovative setting with digital screens, live demonstrations, and an inspiring press moment drew attention. Strategically located at Utrecht Central Station, the showroom maximized visibility. Enthusiastic car-sharing \u2018dealers\u2019 were ready to answer questions and provide visitors with exclusive discount codes for their first ride.<\/p>\n\n\n\n<p>With this pop-up showroom, car sharing was promoted in an accessible way, raising awareness and sparking conversations about sustainable mobility. Step into the future\u2014step into a shared car!<\/p>","protected":false},"featured_media":5163,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[43],"fw-portfolio-tag":[],"class_list":["post-5130","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-rijksoverheid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEELAUTO SHOWROOM - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/deelauto-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEELAUTO SHOWROOM - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"Waarom kopen als je kunt delen? Met die boodschap ontwikkelden we een opvallende en interactieve activatie voor de Rijksoverheid: de Deelauto Showroom! Een traditionele showroom \u2013 maar dan speciaal ontworpen om deelauto\u2019s te \u2018verkopen\u2019. 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