{"id":5174,"date":"2025-04-02T15:30:13","date_gmt":"2025-04-02T13:30:13","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&p=5174"},"modified":"2026-03-25T15:13:43","modified_gmt":"2026-03-25T14:13:43","slug":"u-on-ice","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/u-on-ice\/","title":{"rendered":"U ON ICE"},"content":{"rendered":"
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In December, Jaarbeursplein in Utrecht once again transformed into a magical winter destination: U on Ice. From December 8 to 26, visitors could enjoy free ice skating every day on an impressive 30 by 15 metre ice rink, complete with a playful winding route for extra skating fun. Surrounding the rink, a cosy winter landscape came to life, featuring a curling zone, warm hospitality at the Polar Pavilion and inviting seating areas on the atmospheric Winter Island.<\/p>\n\n\n\n

With an extensive programme of activities \u2013 from open skating and live music to a silent disco on ice and dedicated children\u2019s activities \u2013 U on Ice brought warmth, energy and festive spirit to the heart of the city. The event grew into a true winter hotspot where residents, visitors and local entrepreneurs came together to celebrate the December season. In total, U on Ice welcomed over 30,000 visitors to Jaarbeursplein. Additionally, the event generated more than 609,200 social media impressions through channels such as DUIC, AD, Indebuurt and RTV Utrecht.<\/p>\n\n\n\n

With this initiative, the entrepreneurs of Beursplein Utrecht aimed not only to create a vibrant meeting place, but also an accessible and inclusive event for everyone. Admission was free, visitors could borrow skates at no cost and the programme catered to a wide range of audiences. For nearly three weeks, Jaarbeursplein became a place where people didn\u2019t just pass through, but stayed to experience winter together.<\/p>\n\n\n\n

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