{"id":5349,"date":"2025-05-23T15:27:24","date_gmt":"2025-05-23T13:27:24","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=5349"},"modified":"2025-05-23T15:27:25","modified_gmt":"2025-05-23T13:27:25","slug":"pakt-punt","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/pakt-punt\/","title":{"rendered":"PAK\u2019T PUNT"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At the Webwinkel Vakdagen, PostNL wanted to connect with thousands of trade fair visitors in a striking and playful way, while making their brand promises \u2013 reliable delivery and personal service \u2013 truly tangible.<br><br>Right at the entrance of the Jaarbeurs, visitors were greeted by hosts in bright PostNL outfits with equally bright orange shopping carts. Each visitor received a custom token, which they could use at the PostNL stand to play at the \u2018PostNL Pak\u2019t Punt\u2019: a recognizable, accessible, and eye-catching brand activation in the form of a claw machine filled with parcel-shaped surprises.<\/p>\n\n\n\n<p>PostNL\u2019s personal service was brought to life in a playful twist as well: hosts chauffeured visitors to the stand in bright orange, converted shopping carts. A cheerful and attention-grabbing sight on the trade floor that quite literally brought PostNL closer to its audience.<\/p>","protected":false},"featured_media":5350,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[32],"fw-portfolio-tag":[],"class_list":["post-5349","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-postnl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PAK\u2019T PUNT - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/pakt-punt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAK\u2019T PUNT - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"Voor de Webwinkel Vakdagen wilde PostNL op een opvallende en speelse manier contact maken met duizenden beursbezoekers, en tegelijkertijd hun merkbeloftes \u2013 betrouwbare bezorging en persoonlijke service \u2013 tastbaar maken. 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