{"id":5361,"date":"2025-05-23T15:30:37","date_gmt":"2025-05-23T13:30:37","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=5361"},"modified":"2025-05-23T15:30:38","modified_gmt":"2025-05-23T13:30:38","slug":"finished-fabulous","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/finished-fabulous\/","title":{"rendered":"FINISHED &amp; FABULOUS"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hoog Catharijne didn\u2019t want to let the end of a ten-year renovation go by unnoticed. They were looking for a festive and eye-catching way to celebrate this milestone with their visitors. Kl\u00e9pierre asked The Groundbreakers to create a series of activations to mark the occasion in style.<\/p>\n\n\n\n<p>We came up with <em>Finished &amp; Fabulous<\/em>: an energetic three-weekend activation series that transformed the shopping centre into a stage for creativity and surprise. Each weekend focused on a different audience, with experiences that were engaging, accessible, and Instagram-worthy.<\/p>\n\n\n\n<p>We kicked off with <em>Fabulous Creations<\/em>, a DIY weekend full of creative workshops. Visitors customized tiles and candles under the guidance of professional makers. Families, students, and day-trippers all joined in. A local influencer helped boost visibility through social media.<\/p>\n\n\n\n<p>The second weekend was all about fun and games in the <em>Fabulous Gamehall<\/em>: a pop-up arcade filled with retro and modern classics. From dance mats to pinball machines \u2014 there was cheering, laughing, and serious gaming going on.<\/p>\n\n\n\n<p>The final weekend brought the <em>Fabulous Friends Club<\/em>: an open-air cinema where visitors sank into green beanbags, grabbed a bucket of popcorn, and enjoyed a Friends marathon with lounge music in the background.<\/p>\n\n\n\n<p>With these vibrant activations, we turned a technical milestone into a memorable experience. Hoog Catharijne is <em>Finished &amp; Fabulous<\/em>!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"FINISHED &amp; FABULOUS | KL\u00c9PIERRE\" src=\"https:\/\/player.vimeo.com\/video\/1086788343?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":5362,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[17],"fw-portfolio-tag":[],"class_list":["post-5361","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-klepierre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FINISHED &amp; FABULOUS - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/finished-fabulous\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FINISHED &amp; FABULOUS - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"Hoog Catharijne wilde het einde van een tien jaar durende renovatie niet ongemerkt voorbij laten gaan en zocht naar een manier om deze mijlpaal feestelijk \u00e9n opvallend met het winkelend publiek te vieren. 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