{"id":6485,"date":"2026-03-25T15:27:29","date_gmt":"2026-03-25T14:27:29","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=6485"},"modified":"2026-03-25T15:28:40","modified_gmt":"2026-03-25T14:28:40","slug":"bezorgstraat-van-de-toekomst","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/bezorgstraat-van-de-toekomst\/","title":{"rendered":"BEZORGSTRAAT VAN DE TOEKOMST"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In Leerdam, PostNL tested various scenarios using robots that could support delivery workers in the future. Robot dogs carried parcels to the front door, serving robots assisted at a PostNL service point and a humanoid robot replenished a parcel locker. With this pilot, the PostNL Innovation Studio explored how technology can make work easier while enhancing the customer experience.<\/p>\n\n\n\n<p>The Groundbreakers was responsible for the realisation of the setting for the press moment and the creation of content around the pilot. We developed the script for filming and created a strong and engaging visual concept aligned with the core message: \u2018The Delivery Street of the Future\u2019. In the streets of Leerdam, we brought the future of delivery to life in a compelling and tangible way.<\/p>\n\n\n\n<p>The press event generated extensive national media coverage and was featured on platforms including NOS, EditieNL, NU.nl, Radio 538, BNR, De Telegraaf, Omroep WNL, RTV Utrecht, De Morgen and AD. A great collaboration with PostNL to give the Netherlands a glimpse into the future of delivery.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BEZORGSTRAAT VAN DE TOEKOMST | POSTNL\" src=\"https:\/\/player.vimeo.com\/video\/1176204248?dnt=1&amp;app_id=122963\" width=\"500\" height=\"625\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":6488,"comment_status":"closed","ping_status":"closed","template":"","fw-portfolio-category":[32],"fw-portfolio-tag":[],"class_list":["post-6485","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-postnl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEZORGSTRAAT VAN DE TOEKOMST - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/bezorgstraat-van-de-toekomst\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEZORGSTRAAT VAN DE TOEKOMST - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"In Leerdam testte PostNL&nbsp;verschillende scenario\u2019s met robots die bezorgers in de toekomst kunnen ondersteunen. 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