{"id":6772,"date":"2026-09-11T13:53:00","date_gmt":"2026-09-11T11:53:00","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?post_type=fw-portfolio&#038;p=6772"},"modified":"2026-09-11T13:53:01","modified_gmt":"2026-09-11T11:53:01","slug":"vergroot-je-groeikans","status":"publish","type":"fw-portfolio","link":"https:\/\/thegroundbreakers.nl\/en\/project\/vergroot-je-groeikans\/","title":{"rendered":"INCREASE YOUR CHANCES OF GROWTH"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">How do you make sure you don\u2019t just stand out on a busy trade show floor, but actually draw thousands of e-commerce entrepreneurs to your stand? For PostNL, The Groundbreakers developed an activation for the Webwinkel Vakdagen centred around growth and flourishing. With one clear message: Grow your opportunities with PostNL. <em>Vergroot je groeikans met PostNL.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The experience started right at the entrance of the Jaarbeurs, where visitors walked through a colourful installation of XL flowers. The flowers symbolised growth, ambition and opportunity \u2013 exactly what PostNL helps entrepreneurs achieve. Hosts handed out tokens and invited visitors to redeem their opportunity to grow at the PostNL stand. This way, the entrance and stand became part of one continuous activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the stand, \u2018Pluk je Geluk\u2019 \u2013 Pick Your Luck \u2013 was waiting: a green wall filled with colourful flowers that visitors could pick using their token. Each flower revealed a prize, ranging from edible giveaways to bigger surprises. A playful way to drive traffic to the stand and start conversations about how PostNL helps webshops grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also brought PostNL\u2019s personal service to life on the trade show floor. Hosts drove visitors directly from the entrance to the stand in specially converted shopping carts. And for anyone in need of an extra energy boost along the way, we handed out orange ginger shots from a LEVV. This brought <em>Grow your opportunities<\/em> to life at different moments throughout the visitor journey, bringing people step by step closer to PostNL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cMet The Groundbreakers hebben we samen onze boodschap \u2013 PostNL helpt webshops groeien \u2013 op een creatieve en spraakmakende manier tot leven gebracht. De combinatie van beleving, interactie en energie leidde tot veel enthousiasme en mooie gesprekken op onze stand. De overweldigend positieve reacties bevestigden: deze aanpak werkte en maakte Webwinkel Vakdagen 2026 tot een succes.\u201d<\/em> \u2013 Linda Tuik, Senior Marktmanager E-commerce PostNL<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":6774,"comment_status":"closed","ping_status":"closed","template":"","fw-portfolio-category":[32],"fw-portfolio-tag":[],"class_list":["post-6772","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-postnl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VERGROOT JE GROEIKANS - THE GROUNDBREAKERS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/project\/vergroot-je-groeikans\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VERGROOT JE GROEIKANS - THE GROUNDBREAKERS\" \/>\n<meta property=\"og:description\" content=\"Hoe zorg je ervoor dat je op een drukke beursvloer niet alleen opvalt, maar duizenden e-commerce ondernemers ook daadwerkelijk naar je stand trekt? 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