{"id":3732,"date":"2023-09-29T12:38:50","date_gmt":"2023-09-29T10:38:50","guid":{"rendered":"https:\/\/thegroundbreakers.nl\/?p=3732"},"modified":"2023-09-29T12:43:59","modified_gmt":"2023-09-29T10:43:59","slug":"the-groundbreakers-produceert-spectaculaire-jubileumshow","status":"publish","type":"post","link":"https:\/\/thegroundbreakers.nl\/en\/the-groundbreakers-produceert-spectaculaire-jubileumshow\/","title":{"rendered":"THE GROUNDBREAKERS PRODUCES SPECTACULAR ANNIVERSARY SHOW HOOG CATHARIJNE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hoog Catharijne celebrated her 50<sup>nd<\/sup> birthday last Sunday with a spectacular anniversary show in the city center of Utrecht. Well-known artists Antoon and Davina Michelle provided live performances from an impressive stage on the water during <em>The Big Anniversary Show<\/em>The Groundbreakers won the pitch from property owner Kl\u00e9pierre and was allowed to develop and produce the special anniversary show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383737\"><strong>Impressive stage on the water<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exactly fifty years after the opening by Princess Beatrix on September 24, 1973, thousands of visitors gathered on and around the Utrechtse Singel to celebrate the golden jubilee. An impressive stage was built on the water in front of the entrance to Hoog Catharijne on the TivoliVredenburg side. <em>The Big Anniversary Show.<\/em> More than 4,000 visitors enjoyed the free show from stands on the quays or on boats in the water. The memorable show was presented by Utrechter Tim Senders, known from Streetlab.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3736\" src=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-1024x683.jpg\" alt=\"\" class=\"wp-image-3736\" srcset=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-1024x683.jpg 1024w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-300x200.jpg 300w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-768x512.jpg 768w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-1536x1024.jpg 1536w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D-18x12.jpg 18w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/D.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3733\" src=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-1024x683.jpg\" alt=\"\" class=\"wp-image-3733\" srcset=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-1024x683.jpg 1024w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-300x200.jpg 300w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-768x512.jpg 768w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-1536x1024.jpg 1536w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A-18x12.jpg 18w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/A.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383737\"><strong>Packed with entertainment programme<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mayor of Utrecht, Sharon Dijksma, and Shopping Center Director Rinus Griep opened the evening, after which the audience enjoyed a jam-packed entertainment programme. Highlights of the show included live performances by pop artist Antoon and singer Davina Michelle and her band. At the end of the anniversary show, the history of Hoog Catharijne and its connection to the city of Utrecht was highlighted, after which dancers on the water catwalk, fire throwers, light artists and mermaids formed a dazzling grand finale. The Big Anniversary Show was a wonderful finale to the iconic shopping centre's 50th anniversary.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3739\" src=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-1024x683.jpg\" alt=\"\" class=\"wp-image-3739\" srcset=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-1024x683.jpg 1024w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-300x200.jpg 300w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-768x512.jpg 768w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-1536x1024.jpg 1536w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54-18x12.jpg 18w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/230924_Big-Anniversary-Show_Hoog-Catharijne-54.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3734\" src=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-1024x683.jpg\" alt=\"\" class=\"wp-image-3734\" srcset=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-1024x683.jpg 1024w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-300x200.jpg 300w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-768x512.jpg 768w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-1536x1025.jpg 1536w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B-18x12.jpg 18w, https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/09\/B.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383737\"><strong>Anniversary campaign <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand experience agency The Groundbreakers developed and produced Hoog Catharijne's anniversary show on behalf of owner Kl\u00e9pierre. <em>The Big Anniversary Show<\/em> was the end of the three-month anniversary campaign in which events and activities in and around the shopping centre were organised every week by the agency. These included a ten-day children's party XXL, interactive pop-up experience about history, game show with human grabbing machine 'Lucky Crane' and a boat taxi shuttle service that took visitors from the city centre across the canals to the shopping centre.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383737\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious about the show? Watch the video below!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BIG ANNIVERSARY SHOW | KL\u00c9PIERRE\" src=\"https:\/\/player.vimeo.com\/video\/869163038?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe> \n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Hoog Catharijne vierde haar 50e verjaardag afgelopen zondag met een spectaculaire jubileumshow in de binnenstad van Utrecht. Bekende artiesten Antoon en Davina Michelle verzorgden live optredens vanaf een indrukwekkend podium op het water tijdens The Big Anniversary Show. The Groundbreakers won de pitch van vastgoedeigenaar&#8230;<\/p>","protected":false},"author":2,"featured_media":3737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE GROUNDBREAKERS PRODUCEERT SPECTACULAIRE JUBILEUMSHOW HOOG CATHARIJNE - THE GROUNDBREAKERS<\/title>\n<meta name=\"description\" content=\"Hoog Catharijne vierde haar 50e verjaardag met een spectaculaire jubileumshow in de binnenstad van Utrecht. Brand experience agency The Groundbreakers won de pitch en mocht de bijzondere jubileumshow bedenken en produceren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thegroundbreakers.nl\/en\/the-groundbreakers-produceert-spectaculaire-jubileumshow\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Groundbreakers wint Gouden Giraffe voor meest duurzame event\" \/>\n<meta property=\"og:description\" content=\"Hoog Catharijne vierde haar 50e verjaardag met een spectaculaire jubileumshow in de binnenstad van Utrecht. Brand experience agency The Groundbreakers won de pitch en mocht de bijzondere jubileumshow bedenken en produceren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thegroundbreakers.nl\/en\/the-groundbreakers-produceert-spectaculaire-jubileumshow\/\" \/>\n<meta property=\"og:site_name\" content=\"THE GROUNDBREAKERS\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T10:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T10:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/04\/a.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giselle Koning\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thegroundbreakers.nl\/wp-content\/uploads\/2023\/04\/a.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giselle Koning\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/\"},\"author\":{\"name\":\"Giselle Koning\",\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/#\\\/schema\\\/person\\\/3317ba44cb402ba7cc5a3eb2d46bd222\"},\"headline\":\"THE GROUNDBREAKERS PRODUCEERT SPECTACULAIRE JUBILEUMSHOW HOOG CATHARIJNE\",\"datePublished\":\"2023-09-29T10:38:50+00:00\",\"dateModified\":\"2023-09-29T10:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thegroundbreakers.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/E.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/\",\"url\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/\",\"name\":\"THE GROUNDBREAKERS PRODUCEERT SPECTACULAIRE JUBILEUMSHOW HOOG CATHARIJNE - THE GROUNDBREAKERS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thegroundbreakers.nl\\\/the-groundbreakers-produceert-spectaculaire-jubileumshow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thegroundbreakers.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/E.jpg\",\"datePublished\":\"2023-09-29T10:38:50+00:00\",\"dateModified\":\"2023-09-29T10:43:59+00:00\",\"description\":\"Hoog Catharijne vierde haar 50e verjaardag met een spectaculaire jubileumshow in de binnenstad van Utrecht. 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