Why buy when you can share? With this message, we developed a striking and interactive activation for the Dutch government: the Car Sharing Showroom! A traditional showroom—redesigned to sell shared cars.

The Car Sharing Showroom introduced train travellers to the benefits of car sharing in a playful way. In a modern pop-up showroom, visitors experienced how car sharing works. An innovative setting with digital screens, live demonstrations, and an inspiring press moment drew attention. Strategically located at Utrecht Central Station, the showroom maximized visibility. Enthusiastic car-sharing ‘dealers’ were ready to answer questions and provide visitors with exclusive discount codes for their first ride.

With this pop-up showroom, car sharing was promoted in an accessible way, raising awareness and sparking conversations about sustainable mobility. Step into the future—step into a shared car!

Het bericht DEELAUTO SHOWROOM verscheen eerst op THE GROUNDBREAKERS .