We are The Groundbreakers, a brand experience agency for unique events and activations.
The Groundbreakers conceive and produce distinctive events and activations for brands that want to stand out and create positive impact. We’ve been doing this for 20 years, with a boundary-pushing team that brings strategy, creativity and production together under one roof.
We like to track off the beaten path, creating experiences that extend far beyond the moment itself. Our agency is known for bold creativity, a sustainable way of working and our extensive experience with events in public spaces.
Tailor-made concepts
Distinctive concepts are the foundation of everything we do. We bring brands to life with unique concepts that perfectly match your brand identity, target audience and objectives. No standard formats, but brand stories that come to life in the right shape and form. That is how we create concepts that feel tailor-made for your brand and audience, because they are. Our concepts are brand experiences that capture attention, surprise and move your audiences to action.
Expertise in public spaces
Whether it’s city squares or station halls, we know what it takes to stand out in public spaces and high traffic locations. With years of experience in the public domain, we make your brand visible in unexpected ways. Always backed by our knowledge of safety, permits, technical execution and visitor flow. Where others see limitations, we create space.
Strategy & creation
Powerful brand experiences start with strong ideas. We bring brands to life through unique concepts that attract attention, drive engagement and stay memorable. Fully aligned with your objectives and target audience. Everything we do, from strategy and creation to project management and production, is handled in-house. This keeps communication short, quality high and execution exactly as intended.
Sustainable approach
We develop every event as sustainable as possible, without compromising creativity or quality. We measure and reduce CO₂ emissions, use sustainable materials in our set designs and are always on the lookout for opportunities to create local or social impact within our projects. And it pays off: The Groundbreakers won our first-ever Gouden Giraffe Award for the most sustainable event in the Netherlands.
The Groundbreakers creates impactful events & activations
From public events and corporate festivals to high-impact brand activations, creativity and interaction are at the heart of what we do. We bring brand stories and identities to life through unique concepts. Our experiences are not only surprising and creative, but above all effective andalways geared towards achieving marketing and communication objectives. Below is a selection of projects we're proud of.
Ready to create impact together? Get in touch with us!
Meet The Groundbreakers
We are a full-service brand experience agency with a team of dedicated strategists, creatives, designers, project managers and producers. Professionals who share a passion for creating extraordinary experiences in the most sustainable way possible.
Vera
Project Manager
Tim
Producer
Lilian
Client Director
Sanneke
Project Manager
Romee
Project Manager
Froukje
Project Manager
Marc
Project Manager
Luca
Project Assistent
Roosje
Event Assistent
Giselle
Creative Director
Bodil
Creative
Jo
Creative Assistent
Martijn
Strategy Director
Vivian
Office Manager
Judith
Designer
With 20 years of experience in the events industry, The Groundbreakers is a proud member of industry association IDEA as a Certified Leading Agency. We are also co-founders of IDEA’s Green Ambassadors network, through which we actively drive sustainable progress within our sector. We create experiences that matter, with attention to detail and respect for the world around us.
2x Golden Giraffe
5x Eventex Awards
News
What they say
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Make an impact together? Get in touch with us!
