FINISHED & FABULOUS

Hoog Catharijne didn’t want to let the end of a ten-year renovation go by unnoticed. They were looking for a festive and eye-catching way to celebrate this milestone with their visitors. Klépierre asked The Groundbreakers to create a series of activations to mark the occasion in style.

We came up with Finished & Fabulous: an energetic three-weekend activation series that transformed the shopping centre into a stage for creativity and surprise. Each weekend focused on a different audience, with experiences that were engaging, accessible, and Instagram-worthy.

We kicked off with Fabulous Creations, a DIY weekend full of creative workshops. Visitors customized tiles and candles under the guidance of professional makers. Families, students, and day-trippers all joined in. A local influencer helped boost visibility through social media.

The second weekend was all about fun and games in the Fabulous Gamehall: a pop-up arcade filled with retro and modern classics. From dance mats to pinball machines — there was cheering, laughing, and serious gaming going on.

The final weekend brought the Fabulous Friends Club: an open-air cinema where visitors sank into green beanbags, grabbed a bucket of popcorn, and enjoyed a Friends marathon with lounge music in the background.

With these vibrant activations, we turned a technical milestone into a memorable experience. Hoog Catharijne is Finished & Fabulous!