Neinver Archives - THE GROUNDBREAKERS https://thegroundbreakers.nl/en/portfolio/neinver/ brand experience agency Wed, 05 May 2021 14:13:46 +0000 en-GB hourly 1 https://thegroundbreakers.nl/wp-content/uploads/2022/05/cropped-TGB_icon_white-yellow_black-circle-32x32.png Neinver Archives - THE GROUNDBREAKERS https://thegroundbreakers.nl/en/portfolio/neinver/ 32 32 OPENING AMSTERDAM THE STYLE OUTLETS https://thegroundbreakers.nl/en/project/opening-amsterdam-the-style-outlets/ https://thegroundbreakers.nl/en/project/opening-amsterdam-the-style-outlets/#respond Tue, 13 Apr 2021 11:10:04 +0000 https://thegroundbreakers.wat.works/?post_type=fw-portfolio&p=436 Op het SugarCity terrein in Halfweg, waar vroeger een suikerfabriek stond, is door Neinver een nieuw shopping walhalla gerealiseerd. Om de opening van Amsterdam The Style Outlets wereldkundig te maken, ontwikkelde The Groundbreakers een bijzondere guerrilla actie en een mediagenieke opening. Een week voorafgaand aan...

Het bericht OPENING AMSTERDAM THE STYLE OUTLETS verscheen eerst op THE GROUNDBREAKERS .

]]> On the SugarCity area in Halfweg, where there used to be a sugar factory, a new shopping walhalla has been realized by Neinver. To spread the word of the opening of Amsterdam The Style Outlets, The Groundbreakers developed a special guerrilla action and mediagenic opening. A week before the opening day, a remarkable caravan suddenly appeared in the city centre of Amsterdam. It was a shiny golden car followed by the golden letters SUGAR. Curious bystanders scanning the QR code found out that the very first outlet of the Randstad was opening its doors. With the golden features from the identity, a striking decor was produced that paraded through the heart of Amsterdam. The sparkling caravan of 18 meters long attracted a lot of attention and generated high visibility. Then it was time for the grand opening! The official act was performed by representatives of Neinver and Gemeente Haarlemmermeer. Then a graceful woman appeared in a spectacular golden dress and she rolled out the symbolic carpet for the first visitors. NEW SUGAR, NEW YOU!

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Het bericht OPENING AMSTERDAM THE STYLE OUTLETS verscheen eerst op THE GROUNDBREAKERS .

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