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Showering accounts for most of our water consumption. The average Dutch person showers for 8.3 minutes every day, washing away as much as 70 litres of drinking water! Young people shower even more often and more than average, so there is a lot of water to be gained there. Vitens asked us to develop an activation concept to reduce students' water consumption.

To bring water saving to the attention of students, we developed a fresh activation for Vitens named ‘Fresh with less’! We took this activation to the student introduction weeks of student cities like Utrecht and Nijmegen. We developed a Vitens branded setting in the form of a cube with a unique experience on each side. So students could share their water wisdom, take a picture in the shower with as many new friends as possible, learn more about water consumption and catch drops themselves - because every drop counts!