New single-decker trains with a speed of 200 km/h, which accelerate faster than the Thalys and also have a lot of comfort and are easily accessible. That characterizes the ICNG – Intercity New Generation – of NS. The train is equipped with many conveniences such as comfortable seats, media connections, sockets and WiFi. In addition, the train has quiet areas for working or resting and zones for socializing and meeting. Of course, the public presentation of this brand new train could not go unnoticed and that is where The Groundbreakers came into play.
We took on the production of the launch event, registrations went like a train. We realized an appealing meeting point with decoration in the station hall of Rotterdam Central. Friendly hostesses spoke to 3500 interested people and a media moment took place where a young train fan opened the event together with a conductor. The public presentation of the Intercity New Generation was a great success. There were guided tours of the train all day long and visitors could take a train snapshot as a souvenir in the social setting we provided.