CHRISTMAS WRECKING BALL
To celebrate the holidays, The Groundbreakers developed the unique activation Christmas Wrecking Ball for Mall of the Netherlands. The ten-meter long cable car was completely decorated in Christmas style with red and green decorative elements. Hosts invited the visitors to step on the mega Christmas bauble. The participant jumped on the Christmas bauble and flew through the colorful Christmas landscape! Accompanied by exciting music and light effects, the participant tried to grab the Christmas icons to win a prize. That was not easy, because once you lost your balance, you fell into the white foam pit and left the game empty-handed. Did you manage to arrive on the other side with one of the Christmas icons in your hand? Congratulations! Participants were allowed to unpack the golden envelope with a prize voucher and they left the activation laughing. The event was a spectacle for both the participants and the many spectators.