The Groundbreakers develops brand activations in the most sustainable way possible. Below we would like to tell you about the most important things we do in terms of sustainability and what makes us a green brand activation agency.
BIG IMPACT, SMALL FOOTPRINT
In the concept development of brand activations, our focus is on creating impact in a way that minimizes environmental damage. We make conscious choices from the beginning to the end of our work process to minimize negative impact on the environment and society. We like to work with suppliers who, like us, value sustainability and offer a greener option than the competition. In doing so, we always look for opportunities within a project to contribute something positive to society.
We use sustainable production materials for the development of our brand activations. Prior to production, we research how the raw materials were obtained and in what way we can keep as much material circular as possible. We choose sustainably sourced or recycled materials, reuse as much material as possible for future activations, and ensure that the remaining material is given a second life.
We use a business model that counters the financial incentive to use materials.
We minimize our CO2 emissions. We do this for example by using an electric vehicle fleet, purchasing sustainable materials and working under a green roof with solar panels. Our ambitions go further: by 2024 we want our operations to be completely CO2 positive.
MOVEMENT IN THE INDUSTRY
We contribute to the greening of our industry and supply chain by actively sharing knowledge and working with sustainable suppliers.
We donate 10% of our annual profits to sustainable innovation projects. For 2021, we have chosen the Plastic Bankproject. Plastic Bank prevents consumer plastic from entering the ocean by paying for collected plastic. In doing so, the organization directly creates jobs in the coastal areas where they operate.
SUSTAINABLE CUSTOMER RELATIONSHIP
For every new client, we plant a tree on the fortress on which our office is located. This tree symbolizes the sustainable relationship we wish to have with our clients. A long-term collaboration ensures smarter purchasing and an even more efficient use of activations.
Would you like to organize green brand activations with impact? Get in touch with us!