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The Groundbreakers develops brand activations in the most sustainable way possible. Below we would like to tell you about the most important things we do in terms of sustainability and what makes us a green brand activation agency.

Big impact, small footprint

In the concept development of brand activations, our focus is on creating
impact in a way that causes as little environmental damage as possible. We
make conscious choices from the beginning to the end of our work process to minimize negative impact on the environment and society. We like to work with suppliers who, like us, value sustainability and offer a greener option than the competition. We always look at opportunities within a project to contribute something positive to society.


We use sustainable production materials for the development of our brand activations. Prior to production, we investigate how the raw materials are obtained and how we can keep as much material as circular as possible. We choose sustainably obtained or recycled
materials, reuse as much material as possible for subsequent activations
and ensure that the remaining material gets a second life.

Business model

We use a business model that counteracts the financial incentive for the use of material.

Co2 emissions

We minimize our CO2 emissions. We do this, for example, by using an electric vehicle fleet, purchasing sustainable materials and working under a green roof with solar panels. Our ambitions extend further, for example, we want to operate fully CO2 positively by 2024.

Movement in the industry

We contribute to the greening of our industry and chain by actively sharing knowledge and cooperating with sustainable suppliers.

Plastic bank

Every year we donate 10% of our revenues to sustainable
innovation projects. For 2022 we have chosen the project Plastic
Bank. Plastic Bank prevents consumer plastic from entering the ocean by paying for collected plastic. With this, the organization creates direct
jobs in the coastal areas where they work.


For every new customer we plant a tree on the fortress grounds where our
office is located. This tree symbolizes the lasting relationship that
we like to establish with our customers. A permanent collaboration ensures smarter purchasing and a more efficient use of activations.


Do you want to organize green brand activations with impact together? Please contact!