The Event Industry publishes a magazine every six months for clients, agencies and suppliers who are involved in the organization of events. For the first magazine of 2021, brand activation agency The Groundbreakers was interviewed about the new working method and green ambitions.

“Over the years, a handful of forerunners have always set the new course and all signs are green: The Groundbreakers is such a forerunner. Because what more do you want as a brand or company than for your brand activation to be as green and sustainable as possible?”

“The agency from Nieuwegein dares and dares to take the crystal-clear step, but also challenges. “For us, it's the right decision in a process. We have already built our own sets and recycled a lot of materials. But now it's about the entire chain. Sustainable purchasing, finding sustainable suppliers, always sustainable customization.”

The interview can now be read in the Event Industry magazine and online via: