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In order to draw attention to the sustainable products offered by local businesses in Utrecht, we developed the striking brand activation GAME FOR GOODS! A special XXL water game in which two participants play against each other to win sustainable products. Using the colourful buttons on the console, the player controls the air pumps that set the rings in motion. The player with the most points goes home with a great gift. This next-level game will travel through Utrecht for a number of weekends in order to playfully put the sustainable products of local entrepreneurs in the spotlights. The Groundbreakers created and produced GAME FOR GOODS on assignment of The Impacts Days.