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Waste isn't waste until we waste it – that’s the activating quote that is displayed above the striking RECYCLE STATION in Hoog Catharijne. A unique installation that brand activation agency The Groundbreakers developed for Klépierre as a permanent collection point for eight waste streams. This green brand activation encourages consumers to recycle products and give a second life to batteries, electrical devices, telephones, light bulbs, cartridges, textiles, cans and PET bottles. The Recycle Station is sustainably developed with 100% recycled sheet material from plastic waste. It is a real eye-catcher because of the colourful wave of waste products at the top of the installation. When visitors donate products, the wave lights up beautifully!